In short
A WhatsApp AI chatbot for a small business usually costs from a few hundred to a few thousand euros to set up, plus a monthly fee from tens to just over a hundred euros for the platform, the AI and Meta's messages. It depends on what it has to do: answer questions, manage appointments or connect to your website and systems.
The four parts of the cost
When you get a quote, check it covers all of this:
- Setup: designing the conversations, configuration and testing.
- The official WhatsApp platform or provider (monthly fee).
- Messages charged by Meta, depending on the message type.
- AI usage (the model that writes the replies).
What Meta charges per message in Spain
Meta charges per delivered message, and the price depends on the message type and the recipient's country. Since 1 October 2026 it also charges service replies beyond the first 1,000 a month per number.
As a guide, in Spain marketing messages cost about 6 cents and utility or verification messages between 1.5 and 2 cents. Service replies are free up to 1,000 a month per number.
| Message type | What it's for | Indicative cost in Spain |
|---|---|---|
| Marketing | Promotions, campaigns, re-engaging customers | ≈ 6 cents per message |
| Utility | Appointment confirmations, order updates, invoices | ≈ 1.5 – 2 cents |
| Verification | Login codes | ≈ 1.5 – 2 cents |
| Service | Replying when the customer writes to you | Free up to 1,000/month per number; then ≈ 1.5 – 2 cents |
No commitment
Free 30-minute consultation
We review your business, your website and your presence on Google, and tell you what we'd do first. Free, no commitment, by video call.
- A quick check of your website and SEO
- Concrete ideas to win more clients
- A rough quote if you need one
Indicative setup ranges
These are the ranges seen in the Spanish market. The final price depends on your business and the connections the bot needs.
| Type of chatbot | What it does | Setup | Indicative monthly fee |
|---|---|---|---|
| FAQ answers | Opening hours, prices, location, hand-off to a person | €300 – 800 | €30 – 60 |
| AI with appointments or bookings | Understands free-form questions, books and sends reminders | €800 – 3,000 | €50 – 150 |
| Advanced integration | CRM, payments, several languages, several numbers | €3,000 or more | depends on volume |
A sample month for a local business
Picture a clinic or a garage that sends 500 appointment reminders, answers 800 customer messages and runs a 300-message campaign. In Meta's message fees it would pay roughly €25–30 that month: the reminders come to about €8, the campaign about €18, and the replies fall inside the free 1,000.
Add the platform and the AI on top. That is why a small business's total monthly cost usually stays in the tens of euros, not the hundreds.
What a chatbot automates well
Where a WhatsApp chatbot saves a small business the most time:
- Answering the same questions at any hour.
- Booking, changing or cancelling appointments.
- Sending reminders to cut no-shows.
- Collecting customer details before handing over to a person.
- Updating customers on an order or a quote.
Before you hire, check this
Three things that avoid surprises:
- The bot hands the conversation to a person when it can't answer.
- Customers have agreed to receive messages (GDPR) before you send them campaigns.
- The quote separates setup, the platform and Meta's message fees.
Ranges are indicative: the final price depends on your website, your project and what you need. We give you a fixed quote after a free call.
Frequently asked questions
Do I need the WhatsApp Business API or is the app enough?
For an AI chatbot with several users you need the official platform (API) through a provider. The free WhatsApp Business app is fine for simple automatic replies.
Do messages customers send me cost anything?
No. Meta charges for messages your business delivers. Service replies are free up to 1,000 a month per number.
How long until it's running?
An FAQ bot can be ready in a few days. One with AI, appointments and integrations takes longer, depending on what it has to connect to.
How much would mine cost?
It depends on your business and what the bot has to do. In a free 30-minute call we give you a range and then a fixed quote.
