In short
Managing a small business's social media costs, as a guide, between €80 and €600 a month in most cases, and more if it includes professional video or several brands. Ad spend is on top. The final price depends on your business: how many networks, how many posts and who creates the content.
Indicative price ranges
These ranges come from prices published by agencies and market guides in Spain:
| Type of service | What it usually includes | Indicative monthly range |
|---|---|---|
| Basic | 1 social network, posting content supplied by the client | €80 – 300 |
| Full management | 2–3 networks, content creation, community and report | €250 – 600 |
| Advanced | Several networks or brands, video, strategy and campaigns | €600 – 1,700 or more |
| Advertising (Meta Ads) | Budget you pay to Meta | On top, depending on goals |
What pushes the price up or down
Differences between quotes almost always come from these:
- Number of networks (Instagram, Facebook, TikTok, LinkedIn).
- Posts per week and format (image, carousel, short video).
- Who creates the photos and videos: you or the agency.
- Handling comments and messages.
- Ad campaigns and their follow-up.
- Reports and strategy meetings.
No commitment
Free 30-minute consultation
We review your business, your website and your presence on Google, and tell you what we'd do first. Free, no commitment, by video call.
- A quick check of your website and SEO
- Concrete ideas to win more clients
- A rough quote if you need one
Freelancer, agency or doing it yourself
A freelancer is usually the cheapest way to start. An agency brings more skills (design, video, ads) and continuity. Doing it yourself costs time: work out how many hours a week you'd spend and what that hour is worth to your business.
Whichever you choose, ask for a content calendar and a monthly report with results, not just posts.
What to ask before hiring
Five questions that avoid surprises:
- How many posts a month, and on which networks?
- Who creates the content, and how many revisions are included?
- Is advertising included or extra?
- Is there a minimum contract?
- Which results do you measure every month?
Ranges are indicative: the final price depends on your website, your project and what you need. We give you a fixed quote after a free call.
Frequently asked questions
Is advertising included in the management fee?
Usually not. The fee covers the agency's work; the ad budget is paid separately to Meta, TikTok or Google.
How often should I post each week?
It depends on your business and resources. A steady, good-quality rhythm beats posting a lot without a strategy.
How soon will I see results?
Ad campaigns can deliver within weeks; organic growth usually takes several months.
How much would it cost me?
It depends on your networks, content and goals. In a free call we give you a range and then a fixed quote.
