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Lead Generation for University of Debrecen

Client Details

Client: University of Debrecen – South Asia Regional Office
Industry: Higher Education
Target Regions: UAE, KSA, Bangladesh, Oman, Kuwait, Pakistan
Objective: Generate quality student leads for upcoming intakes
Duration: Multi-phase campaigns over ~13 months
Total Ad Spend: Rs. 292,641
Total Leads Generated: 1,858
Average Cost per Lead: Rs. 157.50
Return on Ad Spend (ROAS): 390%

🎯 Client Objective
The University of Debrecen’s regional team needed to reach international students in key South Asian and Gulf countries. The goal was to generate qualified leads for program inquiries, scholarship info, and application assistance through digital campaigns across Meta platforms.
🧠 Strategy

  • Audience Segmentation: Targeted users by country, language, and interests with region-specific creatives.

  • Campaign Phasing: Ran phased campaigns per region, adjusting budget and creatives based on performance.

  • Technical Setup: Used Meta lead form ads with real-time CTR/CPL tracking and manual bid optimization.

  • Creative & Messaging: Deployed localized, student-centric messaging with dynamic lead forms and CTAs.

📈 Results
  • Total Spend: 292,641
  • Estimated Revenue: 1,141,300 (Based on 390% ROAS)
  • Leads: 1,858 (Across all campaigns)
  • CPL: Rs. 157.50

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