Case Study 2: Auto Insurance Lead Generation via Facebook Ads (USA)
Client: UStates LLC – Auto Insurance Provider across 15–20 U.S. States
Industry: Insurance | Location: USA
Goal: Generate Qualified Auto Insurance Leads
Budget: $189.77
Revenue: $1,972
ROAS: 10.3x
Leads Generated: 62
Timeline: 30 Days (Test Phase)
🎯 Objective
UStates LLC wanted to acquire sales-qualified leads for their auto insurance services across multiple states. They approached us to design and manage a results-focused campaign.
🧠 Strategy
- Installed & configured Meta Pixel and Standard Events
- Set up landing page and ad creatives for Meta & Google Ads
- Installed Google Analytics + Microsoft Clarity for tracking
- Designed a 3-touchpoint lead funnel using Facebook Ads
- Leveraged client data to craft high-conversion messaging and audience segments
📈 Results
- 62 Qualified Leads in 30 Days
- Cost Per Lead: $3.06
- Total Spend: $189.77
- Revenue Generated: $1,972
- Return on Ad Spend (ROAS): 10.3x
Client Feedback and Results
