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SEO Optimization for Lottery Results Website

Project Overview

In this project, I focused on driving organic growth through a combination of content SEO, technical SEO, and a targeted keyword strategy. The website featured lottery result charts, which presented an excellent opportunity to capitalize on high-volume, intent-driven search terms.

Strategy
  • Optimized existing content using high-volume keywords like “kl weekly chart”, “kl chart 2023”, and “kerala lottery result chart 2023”.
  • Structured pages for better indexing and mobile search performance.
  • Improved internal linking structure and added FAQ schema.
Contributions

  • Content Optimization: Enhanced existing pages by integrating high-ranking keywords such as “kl weekly chart”, “kl chart 2023”, and “kerala lottery result chart 2023” to improve visibility on search engines.

  • Technical Improvements: Refined the site’s structure for better indexing, enhanced mobile performance, and implemented schema markup (FAQ schema) to increase SERP coverage.

  • Internal Linking: Improved user navigation and search crawl efficiency by restructuring internal links across related pages.

📈 Results
  • Traffic increased from ~900 to 6.1K monthly visits
  • notable spike in December coincided with key keyword rankings climbing into top positions.

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