The project focused on improving local visibility and organic performance for a study abroad consultancy based in Islamabad. The primary goal was to drive high-intent traffic through local SEO enhancements, content targeting, and Google Business optimization to capture students searching for visa and study consultation services.
Local SEO: Optimized Google Business Profiles (GMB), created NAP-consistent directory listings, and implemented Google Maps keyword saturation using branded and category-based keywords.
Content Mapping: Built localized landing pages targeting specific high-volume keywords such as “study visa consultants in Islamabad” and “best education consultants near me.”
Technical Enhancements: Added relevant local business schema, improved mobile friendliness, and structured content for enhanced SERP presentation.
Crafted and deployed SEO-optimized content across website and GMB posts.
Optimized Google Maps listings and filled content gaps in business directories.
Developed city-specific landing pages using keyword clustering and intent mapping.
Implemented schema to improve local pack visibility and click-through rate.
Achieved 5,000+ clicks in just 28 days directly from Google.
Impressions increased to 494K in 3 months—a 154% jump in search visibility.
Improved average SERP position from 17.9 → 15.1.
Google Maps showed broad keyword saturation across Islamabad, resulting in increased inbound leads.
(Visuals: Include GSC performance charts, 5K clicks badge, and a Google Maps heatmap or branded search coverage image.)
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