Facebook Ads Campaign for Study Abroad Lead Generation
Client Details
Client: AK Consultants Industry: Education Consulting | Study Abroad Target Regions: Pakistan, India, UAE, Qatar, Bangladesh, Nepal Platform: Meta Ads (Facebook & Instagram)
🎯 Project Overview
AK Consultants was facing difficulty generating qualified leads for their European study programs. Their previous campaigns lacked consistent results and high-quality engagement from serious applicants.
We designed and implemented a full-funnel lead generation strategy using Facebook Ads with audience targeting based on interest, country, and education goals.
🧠Key Compaign Highlights
Used Meta Lead Forms and WhatsApp Conversions for faster contact
Segmented creatives per country and tailored messaging
Retargeted engaged users to reduce lead cost
Achieved cost per result as low as Rs. 5.01
📈 Results
Leads Generated: 2,716 Qualified Leads
Total Ad Spend: PKR 1,017,813.46
Revenue Generated: PKR 4,860,000
Return on Ad Spend (ROAS):477%
Campaign Duration: 5 Months
Countries Targeted: 6 (Pakistan, India, UAE, Qatar, Bangladesh, Nepal)