Facebook Ads Campaign for Study Abroad Lead Generation

Client Details

Client: AK Consultants
Industry: Education Consulting | Study Abroad
Target Regions: Pakistan, India, UAE, Qatar, Bangladesh, Nepal
Platform: Meta Ads (Facebook & Instagram)

🎯 Project Overview

AK Consultants was facing difficulty generating qualified leads for their European study programs. Their previous campaigns lacked consistent results and high-quality engagement from serious applicants.

We designed and implemented a full-funnel lead generation strategy using Facebook Ads with audience targeting based on interest, country, and education goals.

🧠 Key Compaign Highlights
  • Used Meta Lead Forms and WhatsApp Conversions for faster contact
  • Segmented creatives per country and tailored messaging
  • Retargeted engaged users to reduce lead cost
  • Achieved cost per result as low as Rs. 5.01
📈 Results
  • Leads Generated: 2,716 Qualified Leads
  • Total Ad Spend: PKR 1,017,813.46
  • Revenue Generated: PKR 4,860,000
  • Return on Ad Spend (ROAS): 477%
  • Campaign Duration: 5 Months
  • Countries Targeted: 6 (Pakistan, India, UAE, Qatar, Bangladesh, Nepal)

Tools Used

  • Meta Ads Manager
  • Canva (Ad creatives)
  • WhatsApp API (Lead follow-up)
  • Google Sheets (Lead tracking)