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EduApply – Europe Study Abroad Platform

Client Details

Client: EduApply – Europe Study Abroad Platform
Industry: Education Consulting
Objective: Generate qualified student leads across South Asia & MENA region
Platforms Used: Meta (Facebook & Instagram)
Time Period: Multiple campaigns (March–May 2025)
Total Ad Spend: Rs. 141,210.31
Total Results (Leads & Conversations): 1,411+
Average CPL: Rs. 100 (blended)
ROAS: 260%

🎯 Client Objective
  • Generate leads via Meta lead forms and website traffic
  • Promote scholarship programs and admission opportunities in Hungary and Georgia
  • Capture interest for jobs (e.g. Educational Counsellor) to support back-office needs
  • Optimize for conversions and messaging engagement
🧠 Strategy
  • Funnel Design: Segmented cold-to-warm traffic with phased rollout targeting scholarship and country-specific leads.
  • Creative & Copy: Used dynamic, multilingual creatives with strong CTAs like “Apply Now” and “No IELTS Needed.”
  • Targeting: Focused on geo + interest-based audiences and retargeted lookalikes of previous converters.
  • Optimization: Conducted A/B tests, adjusted bids by CPL/CTR, and excluded low-performing ad sets weekly.
About the Client

EduApply is a digital-first study abroad platform helping students across Asia and the Middle East apply to top European universities. Their challenge was scaling high-quality lead generation across multiple countries while maintaining a low cost per result.

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