Steyel is a fashion-focused visual discovery platform built on Bubble.io, designed to connect users with clothing items by image. With a freemium token-based subscription model (3 free tokens), users upload a photo—such as a jacket or dress—AI automatically crops the garment, then searches online stores across the web. The platform delivers shopping links directly, enabling users to find and purchase the exact product seamlessly.
Token-Based Access – Each user receives 3 free tokens to test the service; additional tokens unlock more searches.
AI-Powered Cropping – Integrated an advanced Cropping API that isolates clothing items (like shirts, pants, or accessories).
Visual Product Search – Once cropped, the image is searched across the internet for matching products in store catalogs.
Redirect to Retailers – Users tap on results, then are redirected to the seller’s site to complete shopping.
Subscription Plans – Built a simple freemium model; Stripe or similar can be added for scaling monetization.
Built on Bubble.io – Developed entirely within Bubble for fast iteration and deployment.
Token System Setup
Started with 3 free searches per user to validate demand before prompting for purchase.
Crop + Search Pipeline
Cropping API used to detect and isolate individual garments, then integrated an image search API to find matches.
Token Consumption Workflow
Decrement count, show results, prompt token refill when depleted.
Redirect Flow
Clean UI displays items with photos, descriptions, and links to retailers.
No-Code Build
Bubble.io enabled quick prototyping—login, token tracking, image upload, cropping integration, and search results—all in days/weeks, not months.
Target User: Fashion-savvy shoppers in Africa looking to find and buy clothing they see—bridging style inspiration and retail availability.
Low Barrier Entry: Free tokens encouraged engagement without friction.
Leverage AI APIs: Outsourced heavy computation (image cropping and search matching) to external services.
Scalable MVP: Clean token-based model allowed fast validation before integrating payments.
User-Centric UX: Single-screen flow—upload → crop → view → shop—ensured minimal friction.
Strong User Engagement: Many users used all free tokens—proof of demand.
High Conversion Potential: Users clicked through to retail links regularly.
Frictionless Flow: Simple onboarding kept users active.
Scalability Tested: Model can be extended — subscription tiers, affiliate revenue, expanded cropping categories.
Proven Concept: Data-backed validation highlights viability of image-to-purchase workflow.
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