Use Case breakdown for Embozi

Project Overview

Embozi is a social media web platform crafted specifically for Africa, where users from all 56 countries can share moments, stories, images, videos, and chats, all within their national and regional context. Built to celebrate African voices, Embozi organizes content by country so users can filter and engage with posts from their own or other nations. The term “Embozi” in Luganda means “story”—a perfect fit for a platform aiming to connect narratives from across the continent .

MVP Features Implemented

  • Post, Like, Comment & Share: Users can interact with content through a fully-featured social feed.

  • Country-Based Filtering: Browse and engage with posts filtered by specific African countries.

  • Media Uploads: Includes functionalities for photo and video uploads with full CRUD operations.

  • User Profiles: Each user has a customizable profile to manage content and personal info.

  • Real-Time Chat: One-on-one chat functionality enabling users to communicate directly.

  • Video Management: Users can upload, edit, and delete their video content seamlessly.

🎯 MVP Approach
  • Core Social Interaction – Enabled posting, liking, commenting, and sharing content.

  • Geographic Filtering – Allowed users to filter posts based on country selection.

  • Media Handling – Supported both image and video uploads with full CRUD operations.

  • User Profiles Setup – Basic profile creation and management for user identity.

  • Messaging Module – A real-time chat system for private user-to-user interactions.

🧠 Strategy and Tools
  • Focused Audience: Aimed at African users seeking local connection and story-sharing.

  • Localized UX: Filtering by country enhances relevance and encourages community.

  • Scalable Development: Built to add regional features such as group chats, events, or local ads.

  • No-Code Prototyping: (If applicable) The MVP was built on tools like Bubble.io for quick iteration and updates.

  • Continual Feedback Loop: Early users influenced feature prioritization and design improvements.

📈 Results
  • High Engagement: Users appreciated regional storytelling and local connectivity.

  • Streamlined Experience: Country filter reduced noise and increased relevance.

  • Strong Early Traction: Uptake in major regions like West and East Africa.

  • Valid Concept: Clear demand for Pan-African social networking validated product direction.

  • Next Steps Ready: Defined roadmap for launching features like group chats, events, user communities, ads, and localization options.

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