This project aimed to boost organic traffic and revenue for a US-based auto insurance website by targeting high-intent, commercial keywords. The focus was on enhancing the website’s visibility, authority, and user experience to align with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
A performance-driven SEO plan was implemented, centered around keyword research, technical improvements, and content scalability:
Keyword Strategy: Focused on high-converting keywords with transactional intent such as:
“auto insurance company” – Achieved #2
“auto insurance dynomoon” – Achieved #3
“civil car coverage” – Achieved #11
On-Page SEO: Optimized titles, meta descriptions, internal linking, and site architecture for improved crawlability and user flow.
Content & Schema: Built FAQ-rich pages with structured data targeting state-specific insurance searches to improve SERP features and CTR.
Conducted in-depth keyword analysis and intent mapping for competitive niches.
Rewrote metadata and optimized page layouts to enhance relevance and user trust signals.
Implemented internal linking frameworks and updated UI components for better navigation and readability.
Deployed FAQ schema to increase eligibility for rich snippets.
Achieved a 223 monthly increase in organic visits with an estimated SEO traffic value of $1.8K/month.
Maintained a steady growth curve from September to January, indicating long-term ranking stability and engagement.
Secured multiple top-3 SERP positions for core commercial terms.
(Visuals: Embed the organic traffic graph showing steady growth and traffic value gains.)
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